AFRILLENNIALS: What Brands need to know about African Millennials.

Africa’s youth are seen as  the  new go market for manufactures of consumer goods and services, and with the advent of social media ensuring that they are in line with their peers in terms of trends. However it would seem that an over reliance on agencies in terms of brand ambassador selection is doing more harm than good. SAN heard from three young Africans working with Afrillennials what their DO’s and Don’t’s for cracking the Afri-Millennial market.